Component 3: Social Media - Research + Development

Here is the social media research and development for our main artist (Cinta Kyle). This blog post is written by Chelsea and Kalista. 

 SOCIAL MEDIA RESEARCH

Below are the artists' social media (Instagram page) we choose to research from our genre: BIBI and Sabrina Carpenter. We choose these artists in particular because they are pop artists who share similarities with our main artist, who we also chose as a pop artist. Pop artists typically follow similar social media page conventions, particularly when a new song or album is released. As a result, we can draw inspiration from them and create our own social media content in line with their style, but also different enough to create our own branding and uniqueness to our musical artist. 

BIBI (made by Chelsea): 

Click here to go to the Canva link.

Sabrina Carpenter (made by Kalista):

Click here to go to the Canva link.

SOCIAL MEDIA DEVELOPMENT

For our main star’s social media, we would like to use several platforms to reach a wider audience and increase accessibility to our targeted audience. 

We specifically choose Instagram for our star’s main social media page, this is because it allows us to communicate with our target audience which would be teenage girls

We also will consider utilising Youtube specifically for long videos such as the music video itself, behind the scenes video and teaser video. 

We will use Linktree as a supporting medium where audiences could have easier access to Star’s social media. 

1.) INSTAGRAM PROFILE

Account Name 

We made sure to include her name “Cinta Kyle” or “Cinta” 

Below are our list of ideas:

@cintaaa (simple & catchy) 

@itscintakyle (classic celeb style) 

@callmecinta (cool & casual) 

@cintakyle (clean & simple)

@cintakylee (informal & casual) 

@whoiscintakyle (mysterious, intriguing & cool) 

@callmecintakyle (confident & casual) 

@notcintakyle (playful, trendy) 

@cinta.official (classic artist handle)

@dearcintakyle (intimate & unique) 

@cintakyleofficial (formal) 

@cinta_xx (xx for kisses, cute loving) 

@cinta.xoxo (fun & affectionate) 

@xoxocinta (loving) 

After a discussion together, we highlighted some of the choices above and analysed further to help us with our artist’s final account name. 

Moreover, we also checked if the username we wanted is taken or not in Instagram since it is not possible to have more than one of the same username in the app. Below, Chelsea checked the availability for each possible username combinations (✅ = available, ❌ = not available): 

✅@itscintakyle
❌@callmecinta

❌@xoxocinta

❌@xoxo_cinta

❌@xoxo.cinta

✅@xoxo.cintaa

✅@xoxocintaa 

✅@xoxo_cinta 

✅@xoxocinta_

According to us, the use of “_” or “.” in an artist’s username is not considered professional. Therefore at the end, we have decided to use the name @itscintakyle 

Account description 

The Weekend out now! 💋

or 

Xoxo, 

Cinta 💋

We ultimately choose “The Weekend out now! 💋” for our artist’s description to promote her newly released album.

Profile picture

 

2.) INSTAGRAM POSTS 

We listed out several ideas 

https://docs.google.com/spreadsheets/d/1sG8Q8NpFeRMNCDi0-0pySWiEp5rpIXCpbd2_ZcLYt_0/edit?usp=sharing

 

 

By integrating spreadsheets as a way to organize the posts that we are going to upload in instagram, this has enhanced convenience as posts are being structured and labeled. This spreadsheets has also allowed us to minimize the risk of forgetting the captions, carousel posts, or any other posts as we have list to keep track whether we have posted them or no.

• BILLBOARD (R&D) 

Here is the research & development of the billboard post made by Chelsea: 

https://www.canva.com/design/DAGhNhgGqTE/pixGwC5igQR-p3pEjq7fLQ/edit?utm_content=DAGhNhgGqTE&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutt

on 

• MAGAZINE (R&D) 

Here is the research & development of the billboard post made by Kalista: 

https://www.canva.com/design/DAGhU2OcbWE/uEFmB4ENVNDtSbbpgKTatQ/edit?utm_content=DAGhU2OcbWE&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

3.) INSTAGRAM STORIES / HIGHLIGHTS 

Here is a development of the Instagram story Q&A made by Chelsea: 

Development link: https://www.canva.com/design/DAGhIbLxYS4/Y9GY5F3xbUhzHzF9jPm9SA/edit?utm_content=DAGhIbLxYS4&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton 

Development embed:

 

4.) AUDIENCE ENGAGEMENT 

FINAL SOCIAL MEDIA PAGE 

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𝑺𝒆𝒍𝒇 𝑹𝒆𝒇𝒍𝒆𝒄𝒕𝒊𝒐𝒏:

Me (Audrey) and Rara was tasked to due the digipak research and development while Kalista and Chelsea conducted this. Throughout their progress, they kept us up to date regarding their progress which makes them in track. However, we had our disagreements on the contents of the posts such as the quality or which picture shown as thumbnail, and other things. It wasn't a major challenge as it was just a small misconception. They had also kept confirming to us whether the post captions were appropriate enough for usage. I was really happy and satisfied with the results of the social media and was proud of what they had created. Time management was difficult for all of us due to other school assignments and exams that were distracting us from our project. However, we were able to work harder to create a satisfactory result. 

Component 3: Branding Research

This blogpost will revolve around our branding research, which helps us understand deeper how a musical artist’s brand is perceived and helps us to identify opportunities and make strategic decisions for our main star (Cinta Kyle). This blogpost is written by Chelsea, Kalista, Rara, and Audrey, collectively as a group.

The artist we choose for this branding is Sabrina Carpenter.

Our Media Studies teacher required us to find examples of their; 

- Social media 

- Music albums

- Music videos

- (Magazine shoots/interviews)

And analysed the artist’ branding strategy and image with a few questions to answer.

Here is what we found about Sabrina Carpenter.

YOUTUBE:

INSTAGRAM:

ALBUMS:

MAGAZINE COVERS:

INTERVIEW:

CONCERTS:

What brand identity are they giving off?

Sabrina Carpenter’s identity is more girly incorporating lots of pink, red, and things that are associated with kisses. This gives the illusion that she's more of a feminine artist with her over the top outfits (sexy)  throughout different media products, it builds an image that she's a global style icon as most of her outfits go viral on the internet. Especially in her albums and instagram she has built an identity with the colour blue, where we can see her most popular album ‘short and sweet’ uses a blue backdrop and another album called ‘espresso’ using a light blue backdrop it allows audiences to associate the colour blue with Sabrina almost making it her trademark. Furthermore, other mise en scene elements such as Sabrina's hair, makeup and outfit has been kept constant throughout her whole music career as shes known to use glowy makeup with lots of blush, iconic blonde volumized blowout which shows audiences that this is her brand image and it has been kept the same throughout her new albums. 

What is their personality? 

Sabrina Carpenter builds an empowered yet mischievous feminity by incorporating glittery outfits in soft pastels and romantic cuts with strong stage presence. In other pictures, her poses and expressions centre on female agency within the music industry, and challenge the notion of passive female representation. Another thing is that, Sabrina Carpenter curates a carefully crafted image embodying her youthful charm, fashion-forward style, and playful personality on Instagram. Her feed, a combination of editorial-quality shots and casual behind-the-scenes moments, has a funny and relatable energy that is still elevated. She often taps into nostalgic aesthetics, Y2K-inspired dress and pastel color palettes, which gives her a visually signature pop aesthetic. Her engagement strategies include: behind-the-scenes or personal stuff that gives fans a connection, touch of humor and self-awareness in captions that complements her relatable persona. Additionally, for music video persona, Sabrina combines playful with edgier tendencies. In Feather, for instance, she utilizes bold, pastel visuals crafting a persona who is both untroubled and in complete possession of herself. Likewise, in Nonsense she leans into a flirty, cheeky vibe, doubling down on her brand as playful, fearless and confident. What we can learn from her branding is that her brand lives in a space between femininity and confidence, where cute aesthetic finds a home with playful lyricism and audacious storytelling. cinematic storytelling, she aligns cohesive themes through her music videos and across her social media to maintain brand consistency. As well as, her activeness on Instagram through fun comments, personalized posts and such allows her to engage with fans on a personal level.

What image are they creating for themselves, how? 

Three things that are associated heavily with Sabrina Carpenter’s image are cheeky, flirty, and vintage. Firstly, Sabrina Carpenter creates an image that is associated with vintage, old Hollywood, and retro style conforming to the traditional conventions of women. Her reel persona relates to Hollywood glamour from her social media marketing, concerts, and outfits as her inspiration mainly comes from the 50s-60s aesthetic. Her advertising and social media presences mainly consists of fonts and typefaces from 50s-60s newspaper or  movie poster and VHS overlays. Her iconic look showcases her vintage-inspired attire and channels old Hollywood pop icons such as Marilyn Monroe which we can see that she was represented through the bold, red lipstick and blonde curly hair. Second, her flirtatious image is conveyed through meanings and themes of her songs, exploring mature themes of love. Moreover, this could be a development from her image as a Nickelodeon child star into a mature pop icon. Her outfits and make-up looks bring up a very feminine look on her concerts, interviews, social media presence, and many more. Lastly, her image as a pop icon is cheeky as her persona reflects how she is a very friendly artist from increasing engagement and connections with her fans. She is very easy-going as reflected on social media. Moreover, the usage of colorful clothes at her concert may connote playfulness.

How do they speak to their fans?

Through her music videos, she uses narratives that connect to her female audiences more such as love, being hung up on a guy or even showcasing men treating women like a princess in her “espresso” album. It allows audiences to connect more with the artist as they will believe it will resonate with their real experiences or desires in life. While in social media, she uploads many stories of her fans reacting or lip-syncing to her new albums indicating that she watches the content her fans post, making audiences feel a deeper connection with the artist. And in order to keep her audience interested in her next shows or concerts she creates a certain element of surprise her audiences look forward to in each show. In this case her outfit that she's wearing for each show is different depending on which city she's performing at, with a towel covering the outfit until she shows the grand reveal before starting her first song. With each performance that she showcases the song “Juno” she adds a certain pose with the saying “have you ever tried this one” making audiences wonder what pose she's going to do in her next show, keeping audiences at their feet as they want to know what other surprises she has set in place for them. She also uses a lot of informal writing with emoticons such as “neowww” & “thank you :’)”. By speaking informally she gives her fans a sense of familiarity as she also directly consumes and replies to content her fans make, fostering a bond with the artist and audience. 

What visuals link all of the media products together?

In her media products multiple elements are used to create an identity specifically towards the artist. One of the most obvious is her choice of colour, pose, clothing and typography. These 4 elements are used throughout all her products: social media, music video, album, interview, concerts. In her music videos she mostly uses a vintage tone colour, fonts from the 50s that are in newspapers or movie posters with her pose being mostly flirty and showy and this is used throughout all her media products as it keeps her identity consistent allowing audiences to easily recognise her. It creates a feeling of nostalgia as she incorporates both modern trends with old Hollywood glamour but it mostly shows heavy emphasis on old fashion trend such as her 90’s hair blowout making audiences feels amused of how Sabrina is trying to bring back past trends while incorporating her own unique ideas such as personal kiss marks and letters in her digipak giving a sense of personal touch to her audience, connoting a flirty, bold and sexy demeanor of the artist. As she constantly pushes this idea her audience already recognise this to be Sabrina’s style as an artist because all her products theme flow well with one another as she mixes both 90’s and modern styles together creating her iconic PERSONA. In addition to that her over the top looks can be seen from her mise-en-scene such as her makeup and outfits that stays the same in all her concerts, interviews, and music videos. She uses clothing that is sleeveless that mostly shows her shoulders and legs indicating the sexy vibe she's aiming for, while her hair is always kept the same, an iconic 90’s volumized blowout with bangs. It leaves an impression that Sabrina is the “IT” girl always looking on point fully dressed to any event, allowing audiences to focus on the fact that Sabrina is someone they get inspired by. All these repeatedly used elements altogether shows her audience that she's building a brand identity that stands out as someone that is confident, indicating her being the “IT girl” of her generation making her stand out more than other artist. 

How could this artist influence you?

Sabrina Carpenter is one of our main inspirations for our branding as her consistency in upholding her image is top-notch. Carpenter’s identity as a former childhood Nickelodeon star was immediately unrecognised as her brand identity changed completely which was due to the consistency of building up a new image. We want to follow a great consistency in building our star’s brand in order to convey a clear interpretation of our star’s person by using a certain theme and color to uphold in every social media presence. Carpenter’s old Hollywood aesthetic had been consistently used in her music videos, social media campaigns, and concerts. We need to create a certain theme to follow for our star so posts and social media presence could follow and maintain this image. Moreover, Sabrina Carpenter is very feminine which we may tell from the symbolic usage of red lipstick and kiss marks. We are, especially, inspired by the kiss marks which are vital for her image and creates a symbol to represent who she is as a pop artist. We want to incorporate this element in our braiding as our target demographics are similar to Sabrina Carpenter’s. 

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𝑺𝒆𝒍𝒇 𝑹𝒆𝒇𝒍𝒆𝒄𝒕𝒊𝒐𝒏:

Branding research allows me to understand the importance of keeping a good consistency when marketing your stars. We need to follow a certain theme in every aspect of marketing through social media, concerts, and products and merch in order to create a clear image and persona of the artist given to the audience. This research allows me to select which strategies to follow or ignore from a famous pop star so that we can incorporate elements and deliver the precise readings of a star to our target audience. A problem was that we delayed this task and left it unattended a few days before the submission. This research was help responsible by all four of us (Audrey/me, Kalista, Rara, and Chelsea) to complete but we all had our separate tasks which challenges us to finish this research. Luckily, we are able to finish this research on time as a group as we have a solid teamwork. I hope that the knowledge from this research are able to be used wisely in our production and post-production progress and avoid these management mistakes to avoid problems.

Component 3: Screen Test - Audience Feedback

This post explains how we showed a rough draft of our music video, album cover, and social media page to some members of our target audience in order to receive helpful feedback. This blogpost is written by all of us together (Chelsea, Kalista, Rara, and Audrey).

The purpose of a screen test is to gain audience feedback about our work and see if there are any improvements that can be made. We decided to use Google Forms to create a survey to share with our audience because of the platform’s availability to collaborate online and allow sharing to others which made it easy for production and distribution. This online platform utilisation is also quick so audiences are more encouraged to engage with our survey.

We divided our questions into sections in relation to different components of our product. 

Here are our questions: 

Section ‘Music Video’:

(Several short snippets from our music video are shown) 

1. Do you relate to some of the elements in our product? 

2. What message do you think we are trying to convey from our concept?

3. What is the most memorable scene from our music video to you? 

Section ‘Digipak’:

(Images of our digipak cover and inspiration pictures are shown) 

1. Which digipak are you attracted to the most? (1/2/3)

2. What is the most appealing feature from our digipak?

3. How likely would you purchase our digipak from its cover design? (On a scale from 1-5) 

4. What do you want us to include in our digipak? (Lyric book/Artist personal story/Posters/Stickers/Other)

Section ‘Social Media’:

(An image of our star’s Instagram profile is shown) 

1. Choose 3 words to describe our star “CINTA”

2. Do you prefer our social media to be professional or intimate? (All intimate/Mostly intimate/Mix of both/Mostly professional/All professional)

3. How would you like to communicate with the artist on social media? (Instagram live/Interactive Instagram stories & posts/Online meet & greet/Responsive towards comments/Responsive towards DMs/Reposting mentions/Other) 

We chose these questions because these servers will lead us to knowing our target audiences better and if our concepts align with what they are expecting and engaging with. We included members of our target demographic in the screen test to ensure that the feedback we receive is appropriate. Finding people for the screen test was easy because we had lots of connections and people who were already anticipating and enthusiastic on our project. We specifically chose our audience to be non-media students in order for us to grasp more feedback from a wider perspective of consumers rather than other producers. We want to understand how our music video appeals to the actual target audience hence we tested it out to other seniors. We had incorporated feedback from previous media students (alumni) on our screen test who had experiences with Media Studies hence they are able to decode elements and our intended meaning to further analyse it. 

Here are the drafts that we showed audiences for the screen test: 

Music video (compilation of rough snippets): https://youtu.be/yXV2x3ienro 

Digipak cover sketches:                             Digipak cover inspiration pictures: 

Instagram profile:

 

Google form link: https://docs.google.com/forms/d/e/1FAIpQLSd8Tp1WgTbEH85P17N8IB-LtqTwXZa2-ZnA5NbuWkUMwPpMRg/viewform?usp=header 

Here are the RESULTS from the audience feedback:

View link: https://www.canva.com/design/DAGfm1d5UAc/2BfURXX-AuEPU6MZeenzBg/edit?utm_content=DAGfm1d5UAc&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

AUDIENCE FEEDBACK RESULTS by chelsea tirta

From the feedback we learned that our genre conventions fit the target audiences that we are aiming for as most of the audiences are able to decode the message that we are implying through our music videos. With teenagers being our main target, audiences now know what they find appealing and interesting in our MV. Moreover, through asking opinions from our audiences regarding the design on digipak, what are the audiences expecting about the content of the digipak, as well as how they want to interact with the star, this helps us in creating a product that is aligned with our target audience's demand. 

We initially wanted to conform to the pop genre conventions of digipaks as their music albums usually consist of a close up shot of the artist with a plain, colored backdrop. However, after compiling feedback from the participants, we found that they preferred a shot subverting to the conventions. Many of the respondents chose digipak design number 2 which included the artist facing a mirror instead of looking directly at the camera. We understand that our audience wants elements that aren’t conventional as they want something that is new and interesting to them.

This screen test was a useful part of our process because it allowed us to reach our target audience on a personal level. By engaging directly with viewers, we gained invaluable insights into their preferences and expectations. This feedback was key in shaping our creative decisions, ensuring that our final product resonates deeply with our intended target audience. Additionally, the screen test assisted us in confirming our project's vision was relevant and valid by making sure our message and visuals were aligned with and relatable to our target demographic. As our project is still in progress and not fully completed, it is crucial to receive constructive feedback at this stage to prevent incurring extra costs for reshoots and edits after the project is published. This way, we can tackle any issues in advance. 

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𝑺𝒆𝒍𝒇 𝑹𝒆𝒇𝒍𝒆𝒄𝒕𝒊𝒐𝒏:

The audience feedback was a collaborative blogpost which made it easy for us to produce and upload. We are able to help each other and fill in any missing things throughout the post. During the audience feedback, we are able to analyse if our product has successfully deliver a preferred reading by our target audience. We are able to obtain feedbacks on what to include or what to remove from our media texts so that audiences are satisfied with our product to show better and increased engagement. The process of collecting data and the creation of the questionnaires were easy. This is due to digital technology that allows us to connect with others without reliance to meet up in real life and advancements on platforms that allows easy data gathering and creation in a platform called Google Forms. I think this was very beneficial for us to do and I enjoyed the whole process as it did not take a lot of time and we were able to collect a large number of respondents (more than we should).

Component 3: Classwork - Multicam Editing

In this blog you can find the work I did on how to edit with multiple cameras. My group filmed the footage in various angles, but I edited it alone to test out my skills. My teacher provided a template for the blog post however I added more explanation regarding my own process.

What is Multicam Editing?

Multicam editing is the process of editing footage of a single scene or subject recorded from different cameras and angles. Showing the same scene or subject from different angles helps make the video more dynamic and visually captivating for your audience. 

Shooting

Our subject, a classmate, stood in the centre of the room and did a short performance. My group stood around the subject to record the performance from different angles. You can also see members from other groups because we did this lesson as a class. To make it easier to synchronise our cameras, the teacher clapped at the start of the scene as replacement for a clapperboard. This allowed us to line up the video in the editing process and ensure that the transitions would be smooth. Without this simple action it would have taken a lot longer to sync the videos. 

My teammates (Kalista and Chelsea) had chose a different position to capture the star (our classmate) and we also shot our scene in various angles (high and low) to experiment with it. I had utilised a chair and stood on it to be able to create a high-angled shot. 

(BEHIND THE SCENES IMAGES): LINK HERE

Here are the videos that me and my friend captured:

1. 

2. 

3. 

My editing process

• Upload the videos to the editing software (YOUR SOFTWARE ) 
• Detach the audio of the clip you wish to use in the final video. 
• Find the ‘clap’ marker on the audio.
• Line up the video files together. 
• Cut where I want the edit to happen
• Don’t delete the clip, just lower the opacity. This way it can be used again later. 
• Mute all clips except for the one you want to use.

1. Inserting clips and the audio

2. Duplicating clips and zooming in (cropping) to create a different shot expanding the variety of shots

3. Aligning/stacking the clips with the audio and cutting the clips

Setting opacity to 50% so that I can view all the clips simultaneously to make sure it’s in-sync with the audio. 

I made sure the timing was right as I intend to implement cut-to-the-beat style editing. 

I picked a pop song for the music choice as I wanted to maximise this practice before the editing process for my final project and I had realised that since the song was really upbeat, there were so many cuts

Adding filtters...

Here is my final edited video:

Click here for link to Gdrive.

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𝑺𝒆𝒍𝒇 𝑹𝒆𝒇𝒍𝒆𝒄𝒕𝒊𝒐𝒏:

The multicam editing practice would help me understand more on editing. As the editing is a solo project, I'm able to conduct my own practices on editing such as cutting clips, arranging clips, and synching with the sound/song. By this, I am able to grow my editing skills and would not have to rely on one person doing all the editing with little to no help. In this case, I may help them out on the editing process of our project. Another would be that we can learn to obtain and shoot many clips of the same scene at the same time ensuring all the movement of the star is in-synch which makes the music video seems more real. We can utilise this technique to capture various angles of the action sequence so it creates a more dynamic scene. 

What did you find challenging? 

I found sticking with the deadline challenging as I was not able to finish this blogpost/practice straight away due to other activities barging in. 

What is there anyway to simplify this process?

The editing process is time consuming so we can't really do anything about it except taking our time to complete it. If we utilises this multicam practice on our music video, we must conduct the hooting earlier so there's more time completing it. 

Overall, I really did enjoyed this whole process as I am able to learn something from it.

Component 3: Shooting Practice - Music Video

This post contains a mini project that helped us learn how to shoot a music video. We shot out verse as a group and then created this post together. This blogpost is written by me (Audrey).

Lesson Description:

My teacher gave each group a verse from the song 'Here Comes The Sun' by The Beatles. We had to plan a scene which included various camera work (movement and angle) and edits. The goal was to be able to test out our camera work idea for our final project so that it flows seamlessly between shots. We aim to shoot properly and improve our camera work by testing out different angles and movements to capture and convey a storyline.

Pre Production

The song 'Here Comes The Sun' is a pop-rock song which wasn't really fitting to our project's genre (pop) and the overall vibe of the song. But this song was chosen as a whole class as it was a popular song that we all recognise.

Our Media Studies teacher, Mr Nick, had given my group a short verse to shoot which were compiled together to produce a whole music video for the song. My group (Kalista, Chelsea, and Rara) had gotten the second chorus.

Here is the lyric sheet and a few notation regarding the storyline and camerawork planning. We apologized if it is a bit messy and hard to read as it was a rough outline.

We were also tasked to create a simple storyboard to lay out the flow of the camerawork as well as the mise-en-scene and other actions that would be captured in the scene. This helped us to organize the shots and keep track of what we needed to shoot. Our teacher gave us only a few minutes to plan both of the lyric sheet and storyboard so it was only rough outline for us. 

Here is the storyboard that was made by me (Audrey). I apologize if the drawings aren't detailed and messy notations.

Production

As our time was limited, we had decided to film at a nearby sink/washing room as it included a big mirror. Our idea was to utilise the reflection from a mirror to capture the actions and face of the characters in the scene. This was also a unique camerawork which we had planned to use for our project which is why we decided to test it out. 

Our actress was just the members of our team (Kalista and Rara) with Rara being the lead and Kalista being the side character.

Here are some behind-the-scenes pictures that I took as we were setting up:

https://drive.google.com/drive/folders/19OHN2Td7YwuSd0v_Fox0XdjzRIBKDHTg?usp=sharing

Here is the Google Drive file link of RAW video clips which included camera tests, shoot attempts (failed and others), and bloopers. 

The shooting ran smoothly as our members were familiar by our communication style so there weren't any problem there. And we also had a connection with ideas for camerawork and plotline so that we were always agreeing on a discussion. 

Post Production

I had edited the clips together and made sure that the song matches the scenes along with the lipsyncing of the actors. I utilised the application Capcut as it was a free, easy, and fast platform to edit videos. It only took a while to finish the project in one period of Media Studies class which was advantageous for the group. We were also familiar with the application which made it efficient.

Our idea was simple which does not include any special effects or color-grading as we decided to keep it natural. This was due to convenience and we wouldn't be applying this editing technique for our music video project as we want to create a visual appeal for the audience.

Here are the few steps that I did for editing:

1. Compile final shots

2. Add the song (download the audio from Mr Nick's file)

3. Cut, crop, and adjust the video clips according to the correct time frame

4. Make sure the lipsync matches the song

5. Turn down the audio volume of the clips

Step 2

Step 3

Step 5.1 

Step 5.2

Here is the final result:

https://drive.google.com/drive/folders/19OHN2Td7YwuSd0v_Fox0XdjzRIBKDHTg

Here is the Google Drive file link in case it doesn't work.

Problem: 

There weren't any significant problem throughout the processes of production. Me and my teammates were able to collaborate together as we plan out the details of the pre-production together in under than 20 minutes. Although, our plan wasn't followed exactly based on the final results. There was another angle shot (POV) with the same actions in a scene which we planned to use with a quick cut to capture the character's face clearly to showcase the performance aspect of the chorus clip that we had already recorded. We planned this out initially as it was one of our ideas for our big project so we decided to test it out. Although, this idea wasn't executed well which made it unprofessional and odd if we decided to insert that shot. The timing of the chorus also does not support the use of cuts to show another angle.

Another problem would be that the cut from the first scene with our side character walking to the sink to the second scene with the lead washing her hand was a bit un-neat. I was the one who edited it and saw this immediately and was unsatisfied with the results.

Solution:

We decided to discard the idea of using another angle to showcase performance. We think it flows better without the shot. 

As we had no time left, we decided to leave the transition as it was as we had no time to reshoot. 

Future Plan:

Next time, or in the real project, if we want to shoot different angles we have to make sure that the timeline flows well with the song. Duration mustn't be too short to fit several quick cuts of different angles and other camerawork. 

Next, we must make sure that the shoot the scene long enough and make sure that the last action shot is similar to the action at the beginning at the next scene to make sure it transitions nicely so that the music video can flow easily. This helps creates a flawless flow of the storyline for the audiences.

And last but not least, to shoot with the proper equipment so that the quality of the film is nice and  professional.

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𝑺𝒆𝒍𝒇 𝑹𝒆𝒇𝒍𝒆𝒄𝒕𝒊𝒐𝒏:

For this mini project, I can say that I can certainly manage my time well for the production as I am able to finish and complete the filming and editing in one lesson. The planning also does not take many time which was very convenient for us all (me and my group). We had our goals and planning set in each other's mind and we get each other so that communication and other processes were so much easier. This is why we were able to get things done easily and quickly. I enjoyed this mini project which makes me feel more positive about the real project. I learned from many mistakes about camerawork and the editing throughout this mini project which is beneficial for me and my group when creating our real project, to avoid our mistakes as we know what to do and what not to do. We also tested out camerawork that we had planned for our project which gave us an early heads-up and insight.