Component 3: Social Media - Research + Development

Here is the social media research and development for our main artist (Cinta Kyle). This blog post is written by Chelsea and Kalista. 

 SOCIAL MEDIA RESEARCH

Below are the artists' social media (Instagram page) we choose to research from our genre: BIBI and Sabrina Carpenter. We choose these artists in particular because they are pop artists who share similarities with our main artist, who we also chose as a pop artist. Pop artists typically follow similar social media page conventions, particularly when a new song or album is released. As a result, we can draw inspiration from them and create our own social media content in line with their style, but also different enough to create our own branding and uniqueness to our musical artist. 

BIBI (made by Chelsea): 

Click here to go to the Canva link.

Sabrina Carpenter (made by Kalista):

Click here to go to the Canva link.

SOCIAL MEDIA DEVELOPMENT

For our main star’s social media, we would like to use several platforms to reach a wider audience and increase accessibility to our targeted audience. 

We specifically choose Instagram for our star’s main social media page, this is because it allows us to communicate with our target audience which would be teenage girls

We also will consider utilising Youtube specifically for long videos such as the music video itself, behind the scenes video and teaser video. 

We will use Linktree as a supporting medium where audiences could have easier access to Star’s social media. 

1.) INSTAGRAM PROFILE

Account Name 

We made sure to include her name “Cinta Kyle” or “Cinta” 

Below are our list of ideas:

@cintaaa (simple & catchy) 

@itscintakyle (classic celeb style) 

@callmecinta (cool & casual) 

@cintakyle (clean & simple)

@cintakylee (informal & casual) 

@whoiscintakyle (mysterious, intriguing & cool) 

@callmecintakyle (confident & casual) 

@notcintakyle (playful, trendy) 

@cinta.official (classic artist handle)

@dearcintakyle (intimate & unique) 

@cintakyleofficial (formal) 

@cinta_xx (xx for kisses, cute loving) 

@cinta.xoxo (fun & affectionate) 

@xoxocinta (loving) 

After a discussion together, we highlighted some of the choices above and analysed further to help us with our artist’s final account name. 

Moreover, we also checked if the username we wanted is taken or not in Instagram since it is not possible to have more than one of the same username in the app. Below, Chelsea checked the availability for each possible username combinations (✅ = available, ❌ = not available): 

✅@itscintakyle
❌@callmecinta

❌@xoxocinta

❌@xoxo_cinta

❌@xoxo.cinta

✅@xoxo.cintaa

✅@xoxocintaa 

✅@xoxo_cinta 

✅@xoxocinta_

According to us, the use of “_” or “.” in an artist’s username is not considered professional. Therefore at the end, we have decided to use the name @itscintakyle 

Account description 

The Weekend out now! 💋

or 

Xoxo, 

Cinta 💋

We ultimately choose “The Weekend out now! 💋” for our artist’s description to promote her newly released album.

Profile picture

 

2.) INSTAGRAM POSTS 

We listed out several ideas 

https://docs.google.com/spreadsheets/d/1sG8Q8NpFeRMNCDi0-0pySWiEp5rpIXCpbd2_ZcLYt_0/edit?usp=sharing

 

 

By integrating spreadsheets as a way to organize the posts that we are going to upload in instagram, this has enhanced convenience as posts are being structured and labeled. This spreadsheets has also allowed us to minimize the risk of forgetting the captions, carousel posts, or any other posts as we have list to keep track whether we have posted them or no.

• BILLBOARD (R&D) 

Here is the research & development of the billboard post made by Chelsea: 

https://www.canva.com/design/DAGhNhgGqTE/pixGwC5igQR-p3pEjq7fLQ/edit?utm_content=DAGhNhgGqTE&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutt

on 

• MAGAZINE (R&D) 

Here is the research & development of the billboard post made by Kalista: 

https://www.canva.com/design/DAGhU2OcbWE/uEFmB4ENVNDtSbbpgKTatQ/edit?utm_content=DAGhU2OcbWE&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

3.) INSTAGRAM STORIES / HIGHLIGHTS 

Here is a development of the Instagram story Q&A made by Chelsea: 

Development link: https://www.canva.com/design/DAGhIbLxYS4/Y9GY5F3xbUhzHzF9jPm9SA/edit?utm_content=DAGhIbLxYS4&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton 

Development embed:

 

4.) AUDIENCE ENGAGEMENT 

FINAL SOCIAL MEDIA PAGE 

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𝑺𝒆𝒍𝒇 𝑹𝒆𝒇𝒍𝒆𝒄𝒕𝒊𝒐𝒏:

Me (Audrey) and Rara was tasked to due the digipak research and development while Kalista and Chelsea conducted this. Throughout their progress, they kept us up to date regarding their progress which makes them in track. However, we had our disagreements on the contents of the posts such as the quality or which picture shown as thumbnail, and other things. It wasn't a major challenge as it was just a small misconception. They had also kept confirming to us whether the post captions were appropriate enough for usage. I was really happy and satisfied with the results of the social media and was proud of what they had created. Time management was difficult for all of us due to other school assignments and exams that were distracting us from our project. However, we were able to work harder to create a satisfactory result.