This is my research on media industries that produces music videos (music video production company).
Production Company: O Positive Films
Description: A renowned production company founded by Ralph Laucella in 2007. The company specialises in comedic storytelling and has produced many advertisements for large brands such as HBO, American Express, and more. Their music video production is known to have an innovative approach and has produced many high-profile music videos.
Genre: Pop
Other content they produce:
- 'Take Me to Church' by Hozier
- 'Elastic Heart' by Sia
- 'Love It If We Made It' by The 1975
- 'Shake It Out' by Florence + The Machine
Typical audience (Demographics and Psychographics):
- Teenagers to young adults, Gen Z to Millennials (16 to 28 years old).
- Audiences who are interested in the Pop genre (may include the hybrid genre of Indie-Pop and Alternatives).
- Viewers who recognises pop culture references in the modern era.
- Fans who seeks 'nostalgia' which may be younger audience who romanticizes retro/oldie-inspired media text or even older audience who experienced the old eras of media themselves.
Company size and age:
- Around 47 employees (mid-sized production company)
- Founded in 2007 which makes the company over 17 years
Most successful product:
Olivia Rodrigo's 'good 4 u' which was acclaimed positively from its innovative and unique narrative and highly energetic visuals and atmosphere portrayed. The music video earned a large amount of view which became viral to young audience from the 'teenage angst' theme conveyed throughout the music video and the song in 2021.
Resource:
- https://opositivefilms.com/about
- https://pitchbook.com/profiles/company/449107-30#faqs
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𝑺𝒆𝒍𝒇 𝑹𝒆𝒇𝒍𝒆𝒄𝒕𝒊𝒐𝒏:
It was very unfamiliar to research on the company/industry of media texts such as music videos in this case. I find it hard to find the credits of the music video producer and its industry in songs (P). Luckily, I found one but the lists of songs that the music video industry had created a music video wasn't really on the same genre and I couldn't really find a similarity between the music videos. Although, I was fascinated by this information and it really helps me by giving insights to how a company targets a specific demographic which may help me for my project. Overall, this research was okay but I left it completely unattended as I wasn't sure and 100% aware on what to include and research about.
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