Advert Proposal

 This is my advertisement project proposal.

The infamous Doritos tortilla chips are loved by children and teens, on the contrary, I will make an advertisement aimed for adults from age 30-50 years old. The advertisement is targeted to the parental figures (dad) of the young-aged Doritos chips enthusiast which would be a good way to advertise this product to wider audience. Parents are mature and more likely to disapprove consumption of junk food, ironic to their child's interests. Although, I will bring emotions to the audience to feel gratefulness and acceptance to the child by using Doritos as part of the contributing factors to conceal a dad-son relationship, this would persuade dads to purchase Doritos as they grow fond of it. 

A clip of an intense part of a horror movie is shown at the beginning and cuts to a closeup of the kid's reaction (curious) while holding a Doritos pack in the living room sitting on a couch. A shot of the clock shows that it is 9 PM, then the dad immediately turns the TV off and zooms in to his angry face (can mean he's angry because the kid is supposed to go to bed, watching ineligible content, or eating snacks/junk food in the night). The kid then gives the bag of chips and leaves the room. The dad gets the bag of chips while turning on the TV, sits down completely focused on the film, and took a bite of Doritos. The TV then turns off and shows the kid with disappointing face. After that, the two made up because they shared the Doritos chips and watched the horror movie on the TV together. 

𝖲𝗅𝗈𝗀𝖺𝗇(𝗌):

- "𝖶𝖾 𝖺𝗅𝗅 𝖼𝖺𝗇'𝗍 𝖽𝖾𝗇𝗒 𝖺 𝗆𝗂𝖽𝗇𝗂𝗀𝗁𝗍 𝖼𝗋𝖺𝗏𝗂𝗇𝗀." 

 - "𝖲𝖺𝗏𝗈𝗋 𝗍𝗁𝖾 𝖬𝗈𝗆𝖾𝗇𝗍𝗌. 𝖲𝗁𝖺𝗋𝖾 𝗍𝗁𝖾 𝖼𝗁𝗂𝗉𝗌." 

 - "𝖳𝖺𝗌𝗍𝖾 𝗍𝗁𝖾 𝖳𝖾𝗋𝗋𝗈𝗋, 𝖲𝗁𝖺𝗋𝖾 𝗍𝗁𝖾 𝖳𝗁𝗋𝗂𝗅𝗅𝗌 𝗐𝗂𝗍𝗁 𝖢𝗁𝗂𝗉𝗌."

𝑺𝒆𝒍𝒇 𝑹𝒆𝒇𝒍𝒆𝒄𝒕𝒊𝒐𝒏:

My Media Studies teacher (Mr. Nick) had approved of my advert idea and allowed me to continue to the next step which is the drafting the storyboard. During the rough drawing process, I still need to figure out the slogan that I will use to incorporate to the advertisement. In the other hand, creating a storyline for the advertisement is pretty simple thus pretty time consuming to figure out the perfect plot to convey messages, promote the product (Doritos chips), as well as engage with the audience to persuade them.